The Story of Rox Edinburgh
Transforming a classical Georgian townhouse at 80 George Street into an opulent contemporary jewellery palace, ROX Edinburgh offers one of the most glamorous shopping environments in the capital. Spanning two grand floors, the boutique marries historical architectural stonework with sleek mirrored surfaces, crystal chandeliers, and dynamic ambient lighting.
At the heart of the ROX experience is its renowned second-floor Laurent-Perrier Champagne Lounge. Here, clients enjoy chilled vintage Champagne and bespoke hospitality while viewing engagement rings, diamond bands, and haute horology in relaxed, discreet surroundings. The boutique’s diamond specialists provide educational consultations on cut, clarity, and provenance, ensuring every purchase is transparent and memorable.
The boutique serves as an authorized retailer for prestigious Swiss watch houses including Hublot, Zenith, Tudor, and Chopard, offering a curated selection of limited-edition chronographs and mechanical complications. ROX’s own fine jewellery collections feature ethically sourced diamonds set in platinum, white gold, and warm rose gold.
Signature Specialties & Crafts
Key Venue Highlights
Private Laurent-Perrier Champagne lounge for bespoke diamond consultations
Authorised retailer for Swiss haute horlogerie including Tudor, Hublot, and Chopard
Exclusive GIA-certified diamond engagement rings and bridal jewellery suites
“Take advantage of their private second-floor Champagne lounge while viewing luxury Swiss watch complications.”
Tax-Free & Overseas Shopping Advice
Direct overseas courier dispatch eligible for 20% VAT zero-rating on luxury timepieces.
Direct overseas export zero-rates UK 20% VAT on qualifying purchases dispatched to non-UK residential addresses.
Frequently Asked Questions
Is access to the Champagne Lounge complimentary for shoppers?
Yes, clients viewing fine jewellery or luxury timepieces are warmly welcomed to enjoy complimentary Laurent-Perrier Champagne during their consultation.
Can I design a bespoke engagement ring from scratch?
ROX’s in-house jewellery designers guide you through CAD renderings, diamond selection, and metal settings to create a one-of-a-kind ring.
Are watch servicing and battery replacements available on-site?
The boutique provides certified Swiss watch battery testing, bracelet resizing, and can coordinate full manufacturer overhauls.
Nearby & Related Boutiques
Harvey Nichols Edinburgh
Edinburgh’s premier luxury department store offering five floors of haute couture fashion, beauty treatment lounges, and the panoramic Forth Floor restaurant.
Louis Vuitton Edinburgh
The flagship Scottish Maison for Louis Vuitton, housing iconic monogram trunks, fine leather goods, ready-to-wear fashion, and private client salons.
Mulberry Edinburgh
Celebrated British leatherhouse renowned for timeless heritage craftsmanship, iconic silhouettes including the Bayswater and Alexa, and circular fashion services.
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